Gen Z Alcohol

Key Takeaways:

Supports a Wellness-Focused Lifestyle: Gen Z prioritizes mental clarity, body awareness, and ingredients they can understand. THC beverages support those goals without the typical downsides of alcohol.
Changing the Way People Socialize: Socializing no longer revolves around alcohol for many in Gen Z. THC drinks and edibles offer a different kind of connection — more relaxed, intentional, and clear-headed.
Safety and Trust Matter Most: Gen Z wants reliable information and safe, clearly labeled products. Brands that lead with transparency and thoughtful dosing are earning their trust.

Is Gen Z rewriting the rules of relaxation?

At college parties, small get-togethers, and even solo nights in, fewer glasses are being raised — and more cannabis-infused drinks and edibles are taking their place. This isn’t a random shift. It's part of a bigger trend: a growing number of young adults are stepping away from alcohol and exploring alternatives that feel more intentional, more aligned with their lifestyle, and perhaps even more enjoyable.

At Soul, we’re proud to be part of this movement. Our hemp-derived THC beverages and CBD products are crafted with premium ingredients, built on trust and transparency, and designed to complement a modern wellness routine. Backed by rigorous internal testing and third-party validation, our products reflect the needs of a new generation looking for clarity, balance, and a better way to unwind.

In this piece, we’ll explore why Gen Z is turning away from alcohol and toward THC drinks and edibles and how brands like Soul are redefining what it means to feel good, socially and personally.

Why Gen Z Is Moving Away From Alcohol

There’s no single reason Gen Z is drinking less — it’s a combination of values, health priorities, and cultural influences coming together at the right moment. Unlike previous generations, Gen Z tends to be more wellness-conscious, digitally connected, and socially aware. This shift is showing up clearly in the way they approach alcohol.

For many, traditional drinking culture feels outdated. Hangovers, lack of control, and long-term health concerns have pushed alcohol lower on the list of ways to relax. Instead, younger consumers prioritize experiences that feel lighter, more manageable, and more in sync with their everyday goals.

Research into Gen Z alcohol habits suggests that this generation is drinking significantly less than Millennials did at the same age. Whether it’s about staying sharp for the next day, avoiding the downsides of overconsumption, or simply exploring new forms of enjoyment, the trend is clear: Gen Z is changing how we think about drinking and doing it with purpose.

What Makes Weed Drinks Appealing To Gen Z?

THC beverages are resonating with Gen Z for reasons that go far beyond getting high. The appeal lies in how these drinks align with their values, habits, and expectations, from their taste to the control they offer. Here's a closer look at what makes them stand out:

Flavor-Forward and Easy to Sip: Gone are the days of earthy edibles and bitter tinctures. Today’s THC drinks come in crisp, fruity flavors that feel familiar — more like a sparkling water or light juice than anything medicinal. This makes them ideal for social settings, solo relaxation, or even replacing a cocktail at dinner.
Customizable Dosing for a Personal Experience: Gen Z values agency, and THC beverages allow them to tailor their buzz. With clearly labeled doses, such as 2.5mg for a mild lift or 5mg for a stronger effect, users may choose what suits their setting and mindset. That level of precision offers a sense of safety and control that alcohol often lacks.
Clean Ingredients and Brand Transparency: What’s inside the can matters just as much as what it does. Gen Z is deeply ingredient-aware, gravitating toward brands that use natural components and share lab testing results. Soul’s formulations, for example, are crafted with recognizable elements like organic agave and cucumber lime extract, and always verified by third-party labs.
Aligned with a More Mindful Social Scene: Alcohol may feel too heavy for the kind of connection Gen Z is after. THC drinks may encourage more relaxed, conscious interactions — whether at a laid-back gathering or a creative hangout. It’s not about numbing out, but rather tuning in more deeply to the moment.

Are THC Drinks Safer Than Alcohol?

As more Gen Z adults move toward cannabis beverages, questions about safety naturally come up. While both alcohol and THC have effects on the body and mind, the way they function and their potential impact can be quite different. Here’s what consumers may want to consider when comparing the two:

Fewer Reported Side Effects The Next Day

Alcohol is well known for its aftereffects — grogginess, dehydration, and the dreaded hangover. THC drinks, depending on the dose and individual tolerance, may offer a smoother experience with a gentler “come down.” For Gen Z, who value productivity and presence, avoiding a rough next morning is a big advantage.

No Calories From Alcohol Or Added Sugars

Many THC drinks, including Soul’s Out Of Office Drink, are crafted with low calories and no added sugars, making them a lighter alternative to beer, wine, or cocktails. That resonates with Gen Z consumers who are often more conscious of their nutrition and long-term wellness. Swapping a cocktail for a cannabis beverage may feel like a smarter, cleaner option.

Different Effects On Mental And Physical Health

While alcohol is a depressant that may impair judgment and motor function, THC affects the body differently, often promoting a more relaxed or uplifted state. That said, responses to cannabis vary by individual, and THC isn’t risk-free. Anyone considering it should start low, go slow, and speak with a healthcare professional if they have underlying concerns.

What To Look For In A Trustworthy THC Brand

As interest in THC beverages continues to grow, so does the number of companies trying to enter the space. However, not all cannabis brands are created equal, especially when it comes to quality, transparency, and consumer safety. If you’re exploring alternatives to alcohol, here’s what may help you identify a brand you can trust:

Clear, Accurate THC And CBD Labeling

Trustworthy brands tell you exactly what’s in each can, from THC and CBD levels to serving size. This level of clarity allows consumers to make informed choices about dosage, especially if they’re new to cannabis. Vague or misleading labels are a red flag and may signal a lack of quality control.

Third-Party Lab Testing

Reputable brands back their products with independent lab testing, making those results easy to find. These reports verify the cannabinoid content and confirm the product is free from harmful contaminants like pesticides, mold, or heavy metals. At Soul, we believe transparency builds confidence, and that begins with testing you can trust.

Natural, Clean Ingredients

For Gen Z, wellness goes hand in hand with simplicity. That means choosing beverages made from natural, recognizable ingredients, like fruit juice, plant extracts, and low-glycemic sweeteners. Brands that load their products with synthetic additives or sugar-heavy formulas will likely lose trust with an ingredient-savvy generation.

Responsible Messaging And Education

A reliable brand doesn’t just sell products; it provides context, education, and encouragement for responsible use. That includes reminding customers to start slow, seek medical advice when needed, and understand their own body’s response to THC. Cannabis is personal, and brands should treat it that way.

How To Safely Try Weed Beverages And Edibles

For those new to cannabis, trying a THC drink or edible can feel exciting, but also a little uncertain. Unlike alcohol, which most people understand by experience, THC affects everyone a bit differently. That’s why a slow, informed approach is key to having a positive first experience.

Start Low and Go Slow: This is the golden rule. Many products, like Soul’s THC beverages, start at 2.5mg to 5mg per serving — a thoughtful entry point for new users. Sip slowly, wait at least 45 minutes to an hour to assess how you feel, and remember: you can always have more, but you can’t have less.
Be Mindful of Setting and Timing: Your environment plays a big role in shaping your experience. Try your first THC drink in a comfortable, familiar setting like a chill night at home or a relaxed hangout with trusted friends. Avoid high-pressure situations or crowded social scenes until you know how your body responds.
Always Check the Label: Read the product label carefully before consuming anything. Look for clear THC and CBD content, ingredients, recommended serving size, and usage instructions. Brands that prioritize transparency, like Soul, help users make more informed and confident decisions.
Talk to Your Healthcare Provider First: Especially if you have health conditions or take prescription medications, it’s wise to consult a doctor before trying THC or CBD products. Everyone’s body is different, and your personal health history matters. A healthcare professional can help determine what’s safe for your individual needs.

Final Thoughts

The rise of weed drinks and edibles isn’t just a passing phase — it’s a reflection of how Gen Z is reshaping the conversation around wellness, socializing, and self-care. This generation isn’t waiting for permission to do things differently; they’re carving out new rituals, choosing clarity over chaos, and redefining what it means to feel good on their own terms.

As the lines between health and recreation continue to blur, it’s clear that cannabis beverages have found their place in the mix. They offer a modern approach to relaxation that feels intentional, transparent, and aligned with a more mindful lifestyle. For those ready to step outside the alcohol norm, the future looks bright, balanced, and just a little bit buzzed.

Read also:

Frequently Asked Questions About Gen Z Alcohol

What does the decline in alcohol use among Gen Z mean for the beverage industry?

It signals a shift in priorities toward wellness, intentional consumption, and mental clarity. Traditional alcohol brands may need to rethink their product lines or marketing strategies. The rise of functional and cannabis-infused drinks reflects this change in demand.

Are THC drinks legal everywhere in the U.S.?

No, THC beverages are only legal in certain states, depending on local cannabis laws. Some states allow hemp-derived THC within federal limits, but not all do. Consumers should always check local regulations before purchasing or consuming.

How does Gen Z view alcohol compared to older generations?

Gen Z tends to associate alcohol with loss of control, hangovers, and adverse health impacts. In contrast, older generations may view drinking as a social norm or rite of passage. This generation’s more holistic view of health is reshaping those norms.

Do weed drinks show up on drug tests?

Yes, consuming THC drinks may result in a positive drug test, depending on the test sensitivity and timing. THC is a psychoactive compound and may be detectable in urine, blood, or hair. Anyone concerned about testing should avoid its use altogether.

Why are edibles and drinks preferred over smoking by younger users?

Many Gen Z users are wellness-focused and want to avoid the potential risks of inhalation. Edibles and drinks feel more discreet, cleaner, and easier to dose. These formats also better match their preference for functional, low-profile products.

Are THC drinks and edibles suitable for social events?

Yes, many users enjoy them in place of alcohol at gatherings, dinners, or chill nights. They offer a more relaxed, often clearer high without the same risk of overconsumption. However, the right dose and setting are key to a good experience.

How do THC drinks compare to mocktails or other alcohol alternatives?

While mocktails provide the flavor of traditional cocktails without alcohol, THC drinks offer a different kind of effect. They may provide a light mental shift or calming experience that mocktails don’t. For Gen Z, that subtle mood enhancement can be a key reason for choosing THC options.

What role does convenience play in choosing weed drinks?

Canned THC drinks are portable, discreet, and easy to dose, making them ideal for Gen Z’s on-the-go lifestyle. There’s no need for tools, rolling, or measuring. Just open a can and sip at your own pace.

Can THC drinks be part of a weekend routine?

Yes, many people use them to unwind after a long week, replacing cocktails or beer. When consumed responsibly, they may provide a sense of relaxation or light euphoria without the next-day fatigue. Like any routine, consistency and moderation are key.

Are all THC beverages the same strength?

Not at all—strength varies by product, brand, and formulation. Some beverages contain microdoses of 2.5mg, while others offer 5mg or more per serving. Always read the label carefully and choose what feels right for your comfort level.

Sources:

Staples, A. J. (2024). Canning cannabis: Consumer preferences for CBD- and THC-infused beverages. Journal of Wine Economics, 1–22. https://doi.org/10.1017/jwe.2024.21
Peralt, A., Ke, P., & Castaneto, M. S. (2022). Impact of cannabis‐infused edibles on public safety and regulation. Journal of Forensic Sciences, 67(6). https://doi.org/10.1111/1556-4029.15135
Meeprom, S., Sathatip, P., & Leruksa, C. (2025). Understanding Generation Z customers’ citizenship behaviour in relation to cannabis-infused food and beverage experiences. Young Consumers, 26(2), 332–351. https://doi.org/10.1108/yc-07-2024-2131

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Why Gen Z Is Ditching Alcohol For Weed Drinks And Edibles